🥜Boost Your Podcast's Reach With These Social Media Tips!

Leveraging social media effectively has become a near necessity to grow a podcast. This is exactly what other massive podcasters like Joe Rogan, KQED, and Tim Ferriss have done, and it’s possible for you to do as well! Today we are going to go through the 4 best ways that you can utilize social media to help your podcast reach new heights!

Check out what we’ve got crackin’ for you today!

• Using social media and trailers to build up the hype!

• Hashtag it for you and your fans.

• Taking advantage of the short-form takeover.

• The importance of participating in the podcasting community.

  Approx. 4-minute read time

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You never want to neglect the power of tags and hashtags. Anyone who tells you that hashtags are dead is a #Liar.

Using a branded hashtag can be a great way to separate your social media posts from others like yours. Fans also enjoy using branded hashtags because it gives them a way to actively contribute to the conversation on whatever social media platform you’re using (and you should be using all of them).

A branded hashtag can be as simple as “#YourPodcastName” and it can honestly create a direct way for your fans to interact with you and other like-minded listeners.

On top of the branded hashtag, you should also add subject-related hashtags to your posts on social media. This will help reach new listeners that happen to be searching for keywords related to your hashtag. Platforms also use hashtags to categorize content and decide who to recommend new content to. So you make their job easier by using highly relevant tags across your content.

On that same note, you should also be directly tagging every guest that the post involves. This not only shows respect to your guest, which you should always be doing, but it also provides a way for their audience to potentially discover your podcast. It’s a win-win.

Going viral with your podcast has never been easier thanks to the world of short-form content. With more and more people watching YouTube Shorts and TikToks every day, your chances of going viral across not one but ALL platforms that you post on have significantly risen as long as you’re smart enough to take advantage of it.

Short-form content has taken over the internet and is a great way to pull people into your show by giving them a little taste of what they’re missing. It’s as simple as taking what you think was one of the most interesting moments from your most recent episode and getting it ready to upload across all platforms.

There’s a reason why creators that are already massively successful like Mr. Beast use short-form content, and that’s because it helps them reach new audience members.

The other upside to short-form content is that a lot of it is found by audience members just by them scrolling through their feeds. They don’t have to go out of their way to search your show or any specific clips because if done right, the algorithm should be recommending them to people for you.

In other words, short-form content is an all-win scenario because the only extra effort it takes is to cut a clip out of an already existing episode that you have and edit it a bit.

Participation in and amongst the podcast community is a key way to get your show put on the map and earn some credibility among other podcasters and viewers, and in 2023, there’s no better place to engage than on social media.

Engagement doesn’t have to stop at your own fanbase either. As a podcaster, you should always be willing to reach out and speak with other podcasters to see what they’ve learned and apply that to your own show to help you progress.

As competitive as the world of podcasting can seem, it’s actually a very communal place. By joining a community like a Facebook group or a Subreddit you immediately open yourself up to a world full of discussion and questions that you may have never even thought to ask.

In the end, other podcasters are your allies, and earning credibility amongst them is an important step in your growth. This might lead to cross-promotions or guest spots that you might not have even thought were possible before reaching out, which is a direct path to growing your podcast.

As a podcaster, you should understand the importance of a call-to-action, but surprisingly a lot of shows aren’t utilizing them properly. Most people assume that if you are hosting an hour-long podcast, you should place more than one call-to-action throughout the episode in order to remind your guests to subscribe or follow you.

Odds are though, the bulk of your audience is coming from people who have already subscribed and will likely get tired of hearing you asking them to do it over and over again. In some cases that might even lead some listeners to stop tuning in altogether.

Instead, what you should do is work on a single SOLID call to action per episode that only needs to be heard one time. This way it acts more as a reminder for new listeners to join your community, but doesn’t become bothersome to fans that you’ve already pulled in.

The New York Post was the first to report that Amazon had quietly acquired Snackable AI with plans to boost the features of its podcasts. The official acquisition of the Estonia-based AI program is believed to have taken place in December 2022, though the financial details have remained under wraps since then.

For anyone who might not be aware, Snackable AI is a tool that specialized in adding “structure and metadata to video and audio easily.”

According to the Snackable AI founder, Mari Joller, she and her AI joined forces with Amazon “to continue innovating and exploring new experiences on behalf of Amazon Music Podcasts’ customer.”

This is huge news for the podcasting world as it means creating a show and listening to one on Amazon Music Podcasts is going to be easier than ever. On top of that, it also shows that Amazon is going to continue to work to make the podcasting experience on its platform a delight.

For more information about the deal between Amazon and Snackable AI check out this great article by Tech Crunch.

• Social media platforms can be some of your strongest tools as a podcaster.

• Use it to build hype for upcoming episodes of your show.

• Create a branded hashtag

• Tailor your posts to the platform you are posting them to.

• Make a name for yourself within the podcasting community on social media.

That’s all for today! Keep being nuts and podcasting!

See you next week.

🥜Podcast Nut