🥜Podcasters Are Using Their Show To Grow Their Brand (And Vice Versa!)

For most people, a podcast isn’t their first venture into internet media and content creation, and that’s awesome because it means there’s already a brand associated with their name. By brand, I don’t mean like Lay’s chips either…

Well, I guess it is like Lay’s, only with a lot more room to grow and less air in the bag! Ultimately, a podcaster can turn their brand into anything they want and use their podcast to grow that brand, and vice versa which is exactly what people like Logan Paul are doing.

Check out what we’ve got crackin’ for you today!

• What Is Your “Brand”?

• Impaulsive and Prime Took Over The World

• How To Be Confident In Your Brand

Approx. 4 min read time

Things don’t always have to be complicated, and as far as creating or growing into your own brand, sometimes it’s better just to Keep It Simple, Stupid…

When people hear the word brand, their minds most likely go to things such as food brands like Lay’s or Kellogg’s, or cell phone companies like Apple or Samsung, but that’s not what I’m talking about here. In this case, I’m talking about you, the podcaster who is trying to build a community and possibly even a business from the content you provide.

Just by being yourself, or the person you portray yourself to be while hosting your podcast, you are building a brand for yourself, or building off a brand that you’ve already started (if you’ve already established yourself with other content forms). It’s that easy.

At first, you shouldn’t have to do any crazy schemes to build up your community, even if it’s a slow crawl to build a solid audience. Just keep chugging along like Thomas the Tank Engine and being yourself. There is no silver bullet to quick and consistent growth, it just happens over time with dedication.

In the end, you are the epicenter of your brand. Now, like those other big-name companies that I mentioned, the first goal that you should have is to distinguish yourself from the other podcasters in your field.

This will not only help you establish your podcast with the audience you already have but also solidify your presence with the larger podcasting community.

Showing that you and your podcast have something to offer will immediately add value to the content that you create and the more value you have the more marketing potential there is and the more dollar signs you will see.

Trust me, marketing potential and proper strategy will play a key role in your podcast’s life as it continues to grow, and it will. So sometimes it’s best to take a lesson from one of the newly established Kings of marketing.

A name that some people might find controversial is Logan Paul, but whether you like him or not, there is no denying that he knows how to market his brand.

Prime has become one of the most popular products in the world and it’s only existed for a little bit over a year now, and do you know why that is? It’s because Logan Paul used his audience across all platforms, but most notably his podcast, to support and more importantly recommend the product to others.

I mean, the market for “hydration” or “sports” drinks has been flooded with competing brands for quite some time. So, to introduce a new product in that market space without the proper promotional strategy is like literally pouring money down the drain.

However, Logan Paul, through the use of the Impaulsive Podcast, promoted his drink to people that he already knew wanted to support him and his content. And at first, that’s literally what it was, self-promotion. On every episode of Impaulsive for a while, after Prime was released, Logan would mention it as much as he could.

He would even have his guests sample his product and give their “honest” reviews which helped him earn more credibility among his fans. Now look at Prime Hydration. According to Paul and his business partner KSI, Prime has made more than 250 million dollars in retail sales in its first year alone.

Guess what. YOU can do that too!

Now, not every product or service that you create through your brand is going to be as successful as Prime, but that’s the standout example of the bunch. As long as you are serious about the product that you are putting your brand on, and you show your audience why it’s worth investing in, as a podcaster you are basically creating an army of listeners who are going to check out and hopefully recommend it to others.

This is an amazing way to start bringing in revenue from your podcast while also gaining credibility among your fans and maybe even bringing in more listeners simply because they enjoyed your products.

The last thing that you need to know for growing your podcast and your brand is one simple fact. Confidence is key. That means confidence in yourself, your show, and most importantly, the product or service that you are offering to your fans.

It’s important to fully stand behind anything that you endorse, especially if it’s something that you are claiming to be the creator of.

In order to grow properly, you need to be constantly pushing for quality over quantity because then your audience and those around them will begin to trust you and your brand’s name.

Back in 2019, Spotify started to expand its budget for podcasting space on the streaming service and immediately used the budget to get its hands on entire production studios and to purchase exclusivity deals. The most notable of which was with the Joe Rogan Experience.

This was super lucrative for Spotify because after acquiring Rogan Spotify quickly became one of the most popular sources for podcast listeners, and led more major podcasters to seek out similar exclusivity deals. The big problem with these deals though was the limitations that they put on the ad space for the podcasts that managed to snag themselves a sweet spot over at Spotify.

Though the check upfront from signing the contract was nice, in the end, it limited the range that the podcasters had to reach their audience to only the people that Spotify brought it. The exclusivity deals often also limited the ads that could be placed in a specific podcast to only companies that were partnered with Spotify, so I’m sure you can see why that could be bad in the long run.

Thankfully though, it was reported by Engadget and Semafor that the streaming giant has plans to allow certain exclusive podcasts to release on other platforms. The initial report stated that Spotify is going to start by allowing certain podcasts that are produced by Gimlet, which was acquired by Spotify in 2019, to reach other streaming and listening services.

This is MASSIVE news because it means that a lot of podcasts that have been locked into certain streaming services by exclusivity deals might be able to begin expanding once again. As you know, that can be great for not only building an audience but also expanding the podcast’s ad sales.

This week’s Tweets discuss the good and bad sides of productivity!

If you view someone else’s success as luck it’s likely that you’re not trying hard enough to garner success for yourself.

If you want to be the Tony Stark of your field, you need to know when it’s time for “Cave Mode” and when it’s time for “Stage Mode.”

Productivity is the key to success, but it’s also important to understand when you as a human being need a break, even if it’s only for a few hours.

• Build yourself as a brand

• Use your podcast to push and expand your brand

• Use your brand to grow your podcast audience

• Be confident in yourself

That’s all for today! Keep being nuts and podcasting!

See you next week.

🥜Podcast Nut