🥜Unlock the Power of Learning: Grow Your Podcast by Helping Your Listeners

Limiting your idea of what a podcast is or what it can be is something that may cause your entire operation to fail. As the industry grows we are seeing more and more additions to the podcasting community and with each one, the idea of “What a podcast is,” changes a little bit.

The most recent example of the ever-changing world that is podcasting is the fact that you can now learn almost anything from a podcast as long as you find the right one, or in this case, create the right one.

Check out what we’ve got crackin’ for you today!

• Podcasters are helping people learn new languages

• How to use what you know to grow

• Learning something new can change the way your audience views you

  Approx. 4 min read time

The old saying that knowledge is power might be played out, but when it comes to your podcast it’s 100% true. The best thing is the term “knowledge” can refer to almost anything that you are well versed in or are enthusiastic about.

Some of the best and most popular podcasts in the world found a lot of growth through the host spreading any knowledge that they had with their guests and audience.

I’m not referring to simply following their niche either, like a comedic podcast simply discussing jokes or a funny situation isn’t actually spreading information. While listeners might love that, and trust me, they do, it’s not particularly helpful in terms of growth.

Growth typically comes when someone listening to your podcast learns something new and then goes on to talk about that with their friends, coworkers, or on social media.

This word of mouth is going to help drive new listeners to your podcast, and the best part is it’s entirely free. All it cost you as a host and creator was talking about something that you’re knowledgeable about or interested in.

Sometimes when you’re listening to a podcast you might start to tune out a little bit which causes you to decide to turn it off for now. However, right before you stop listening, you hear something that interests you and pulls you right back into the show.

This happens more often than you might think. In fact, according to a study, only around 65% of podcast listeners actually stay tuned to the entire episode regardless of the length.

This is a statistic that you can easily change for your podcast by simply keeping the information fresh and flowing, and don’t be afraid to go off on tangents to talk about random things you know about and have a passion for. I promise, your enthusiasm will resonate with your audience.

Learning with your audience is one of the more fun and interesting ways that you can easily grow your podcast while also teaching yourself something new. Ever since the dawn of the internet and especially Social Media, people have loved viewing other people’s progress.

Whether it be tracking someone’s progress with their New Year’s Resolution, or how well their new passion project is going, humans are inherently nosey and love to stay tuned.

Nowadays though a lot of creators have found growth through developing a new passion alongside their audience. This can not only open a new opportunity for you to reach a new type of listener, but it also gives your podcast a chance to grow in a different direction.

It has been shown that typically podcast listeners will appreciate when podcasters learn new things because they can incorporate them more into the episode or show in general. This is a great way for a host to keep their podcast fresh and interesting.

On top of that, showing that you are willing to learn something new on your podcast can show your audience that you are dedicated to improving your show and providing them with valuable content. With all of that being said, it’s important to find a balance.

Remember that your audience was built based on a key element that’s unique to your podcast, so you don’t want to lose that in the shuffle of learning something new. You should always be mindful of your listeners as well as their expectations.

People have been using the internet to learn new things ever since it was invented, but a lot of people never would’ve expected that children and adults alike would be learning foreign languages through podcasts. How cool is that?!

It’s even becoming so popular to learn a new language by listening to a podcast that Babble Magazine wrote an article to help new listeners get started. As a creator, you can certainly use this to their advantage.

According to the reports, most people that are learning a new language through a podcast either use one that’s simply recorded in the language that they want to learn or podcasts that are about the language they’re learning.

What you most likely want to focus on is that first one, simply recording your podcast in your native tongue.

This way you don’t have to do much in terms of changing your podcast’s content. The next thing that you can do is offer your podcast on a global scale and promote it in foreign countries as a way for them to learn your language.

Believe it or not, if someone is trying to learn a language that you happen to speak might use your podcast and listen to it using the slow-down function on their preferred streaming app, and through the use of your voice, learn to understand a language.

The best part about a listener using your podcast to learn a language is that in order for them to do it properly, they have to actively listen which usually leads to great engagement for your show. They also tend to listen regularly, and sometimes repetitively to make sure that they are actually learning.

This week IHeartPodcasts and Glass Podcasts announced that they have signed a new deal that benefits the already growing community of True Crime podcasts and listeners. True Crime has always been one of the most popular genres among TV shows, movies, and now even podcasts.

In fact, according to a poll taken by Buzzsprout, True Crime is the 3rd most popular genre in podcasting with almost 18% of all podcast listeners tuning in every week.

On top of that, Crime Junkie happens to be the second most popular podcast so far in 2023. This rise in the genre hasn’t gone unnoticed by streaming giants like IHeartPodcasts and Glass Podcasts who have signed a slate deal for multiple True Crime podcasts.

These podcasts include a second season of the already-hit True Crime podcast Betrayal as well as new “stranger-than-fiction” shows named Burden of Guilt and Last Seen on South Street. You can read more about these titles and this amazing deal for IHeart and Glass Podcasts in this amazing Deadline article.

• More people are using podcasts to learn something new every day

• Promote your podcast in countries that speak foreign languages

• Use your own skills and knowledge to keep listeners engaged

• Always be willing to learn something new for/with your audience

That’s all for today! Keep being nuts and podcasting!

See you next week.

🥜Podcast Nut